Your one-to-one Superyacht family office
They say
“The two happiest days in a boat owner’s life are the day you buy the boat and the day you sell it.”
“I have never believed the yacht
is the problem.”
For more than 15 years on the inside of this industry, I have heard the same stories come up again and again. Different owners, different charter clients, different yachts. Often the same situations.
A lot of them could have been avoided with the right representation and the right people around them from the beginning.
Monaco Yacht Show · 43°44′N 7°25′E
The situations
For more than fifteen years inside this industry, I have heard the same stories from across yachting. Different owners, different charter clients, different yachts. The situations are often the same.
Summers and winters lost to the wrong yacht, the wrong crew, the wrong advice, or simply because nobody stayed close enough to the details. Most of it could have been avoided with the right representation from the beginning.
Yachting is supposed to be fun. Keeping it that way takes serious work.
1
·
Charter
You book your first charter at €350,000 to €1,000,000+ a week.
The contract is signed, the yacht is confirmed, and the relationship moves to the captain and the crew. They become your point of contact for everything.
Sometimes that works. More often, the person who understood what you wanted at the start is no longer anywhere near the week you are actually living.
A great charter is not the newest yacht. It is a broker who understands you and your family, and matches you with the right yacht and the right crew for the way you actually want to spend the week.
2
·
Ownership
You own a yacht, but you are not enjoying it.
The bills arrive. The season passes. The yacht moves from one port to another.
Somewhere along the way, the life you imagined when you bought it stopped being the life you were actually living.
3
·
Purchase and sale
The deal closes. Everyone celebrates. Then real ownership begins.
The decisions do not stop at delivery. Crew, management, maintenance, shipyards, itineraries, upgrades, charter, resale strategy.
The transaction was only the beginning.
4
·
Management
Something does not feel right. The costs. The management. The captain. The crew. Sometimes simply the way information reaches you.
But asking the wrong question in the wrong way can create friction nobody needs.
What you often need is another set of eyes, with no politics attached.
5
·
Operations
Someone on your team is suddenly expected to understand how a 40m to 80m+ yacht works.
Crew. Management. Flag. Class. Insurance. Agents. Licences. Shipyards. Different jurisdictions and different rules.
You suddenly have a sophisticated operation around your family, and someone needs to understand how all the pieces fit together.
6
·
Signing
You come to Monaco, or another yacht show. They put a VIP lanyard around your neck. You see the right boats, meet the right people, ask the right questions. Eventually you find the yacht, they hand you a pen, and you sign the deal. Then you go back to your hotel and think, what happens next?
That question is often more important than the one that came before it.
DIEGOLUCA exists for that gap.
Diego Luca
It starts with understanding what you actually wanted from yachting in the first place.
If a charter or ownership experience did not go the way you expected, I want to understand why. What was the mission? Where did things go wrong? What needs to change to get it right?
From there comes a plan, a timeline, and the right people around it. The mission stays with me until it is done.
Sometimes it is one decision. Sometimes it means building the right team around an owner or family and making sure everyone is working towards the same outcome.
Captain · Crew · Management · Yard · Flag · Agents · Brokers · Family office
A yacht is a complicated orchestra. Everyone is playing at once. My job is to make sure everyone representing you is playing the same symphony, and that you are never left conducting it. You are there to enjoy the music.
I work with a small number of clients each year. Not every mission is the right one, and sometimes I am not the right person for it.
Over 15 years in the business of yachting40 to 90m+Med · Caribbean · Pacific · Ice
Owners and captains available as references on request.
We speak your language.
English · Español · Français · Português · Русский
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What happens next
If you recognise yourself in one of these situations, this is how it works.
The first call is to listen. I want to understand what you need, what has happened so far, and where you want to go from here.
I am here to give you options. Another set of eyes and ears, and sometimes a solution that is hard to see when you are too close to it.
If the work is not right for me, I say so early. If it is, I build the strategy and put the right people around it. You get a proposal, including how I am paid, in writing. You decide.
This is a small industry and I respect every relationship in it. I will never talk down another house or broker, and I will never ask you to make a decision for my benefit.
My job is to find the clearest path to the outcome you want.
You get the facts, the sources and the inside view. The decisions stay yours.
When the mission is done and I have delivered what we agreed, I step aside. If you want to open another mission, we start again.
Now, the fun part.
amfAR Gala · Hôtel du Cap-Eden-Roc
Saint-Tropez · 43°16′N 6°38′E
Porto Cervo, Sardinia · 41°08′N 9°32′E
Ibiza · 38°54′N 1°26′E
Gustavia, St Barths · 17°54′N 62°50′W
Yachting does not stop at the Med and the Caribbean.
M/Y Cloudbreak · Antarctic Peninsula
Humpback whale · Antarctica
Nature sets the itinerary. I plan around the ice, the whales and the weather window.
Expedition yacht · Antarctica
Ice-class expedition yachts changed what a season can be. Antarctica is now a charter destination.
Svalbard · 78°13′N 15°38′E
The ice opens for a few weeks a year and never the same way twice. What you meet there is not on the itinerary.
Atlantic crossing · Mid-ocean
Moorea · 17°32′S 149°50′W
M/Y Octopus · Opunohu Bay, Moorea
Papua New Guinea · 5°52′S 144°14′E
Bora Bora · 16°30′S 151°44′W
St Barths · 17°54′N 62°50′W
A client once told me:
“Diego, we only get so many summers and winters in a lifetime. If I’m going to spend a few of them at sea with the people I love, I want to do it right.”